Vizio AI vs Kalungi.
Pick Kalungi if you run a B2B SaaS company and want an outsourced marketing department, led by a CMO, that takes responsibility for pipeline. Pick Vizio AI if you are not a SaaS company, or if what you need is the CRM, reporting and automation behind marketing rather than a marketing team.
Which one fits.
Pick Vizio AI if
- You are a services or regional business, like the US HVAC provider in Vizio AI's case studies, rather than a SaaS company.
- You already have marketers and need the data underneath them: ad, CRM and offline lead numbers joined in one dashboard.
- Your first budget sits below Kalungi's $25,000 Clutch minimum; Vizio AI's minimum project on Clutch is $5,000.
- You run a B2B SaaS company and want a CMO on your leadership team plus an execution team, replacing what Kalungi calls 10+ hires.
- You want pay-for-performance terms: Kalungi offers them, and will discuss equity, when it runs your whole marketing function.
- You want proof from your own category: Kalungi publishes SaaS case studies such as DataGuard, Patch and Avid with pipeline and ARR figures.
Vizio AI and Kalungi, compared.
services where Vizio AI goes further than Kalungi
smallest Vizio AI project
product, data and growth in one team
The firms.
| Vizio AI | Kalungi | |
|---|---|---|
| Istanbul, Türkiye | Kirkland, Washington, US | |
| Remote, working with clients in the US, UK, EU and Middle East | Mostly remote; the CMO visits on site at least quarterly | |
| 2021 | 2018 | |
| 10 to 49 | 10 to 49 | |
| Building products, connecting data and automating operations, and growth systems, in three studios | A full B2B SaaS marketing department: CMO, ABM, paid media, content and SEO, web and RevOps | |
| Validation Sprint, Free Data Assessment, Free Growth Audit, or a review of an existing build | A custom GTM plan; the T2D3 playbook for teams before product-market fit | |
| Not published | Not stated publicly; retainers, with a pay-for-performance option | |
| $5,000 | $25,000+ | |
| 4.4 from 15 reviews | Not yet reviewed on Clutch |
What each one sells.
| Vizio AI | Kalungi | |
|---|---|---|
| Leads with it | Not offered | |
| Leads with it | Not offered | |
| Offered | Not offered | |
| Leads with it | Offered | |
| Leads with it | Offered | |
| Offered | Leads with it | |
| Offered | Offered | |
| Not offered | Not offered | |
| Offered | Not offered | |
| Offered | Offered |
How they differ.
A marketing department or a set of systems
Kalungi sells an outsourced B2B SaaS marketing department: an Associate CMO who joins your leadership team, backed by specialists in ABM, paid media, content, SEO, web development and RevOps. Its FAQ says the CMO can make hiring decisions and joins board meetings where appropriate. Vizio AI does not provide a CMO. Its Growth Studio designs and builds growth systems, funnels, content, marketing automation and analytics, working with founders or existing marketing teams. If you want someone to run marketing, Kalungi fits. If you want systems built for the marketers you have, Vizio AI does.
SaaS only, or any sector
Kalungi works with B2B SaaS companies and sizes its offers by annual recurring revenue, from a self-serve playbook for teams under $1M ARR to full service for companies past $5M. It says 280+ SaaS companies have worked with it. Vizio AI's growth case studies come from other sectors: a US HVAC and plumbing provider, a US digital marketing agency and an international legal boutique in Spain. A company outside SaaS will find Vizio AI's past work closer to its own; a SaaS company will find Kalungi's playbook written for it.
The first commitment
Kalungi's Clutch profile lists a $25,000 minimum project and $100 to $149 an hour. Its FAQ describes a retainer, sometimes with pay-for-performance, and calls 6 to 12 months a good minimum for impact. Vizio AI's Clutch profile lists a $5,000 minimum and $50 to $99 an hour. Neither firm prints a price list. Kalungi asks for a longer commitment and gives a whole team for it. Vizio AI's lower minimum suits a defined first project, such as a reporting layer or a CRM rebuild.
Evidence of growth
Kalungi publishes SaaS outcomes on its home page, among them 330% MQL growth and $4M in pipeline for DataGuard; it has no Clutch reviews yet. Vizio AI publishes no marketing outcomes it drove. Its growth case studies describe dashboards and reporting it built, and its 4.4 from 15 Clutch reviews are mostly for product and data projects. On growth results, Kalungi has the evidence and Vizio AI does not, so weigh Kalungi's case studies if pipeline is the goal.
Questions to ask both.
Who will lead our account day to day, and how many other clients do they serve?
Which systems, accounts and content do we keep if the engagement ends after six months?
How will you tie your work to pipeline in our CRM, and who maintains that reporting?
Which current client closest to our sector and revenue can we speak to?
Vizio AI work behind this page.
Advertising Performance Analytics Platform
A Power BI–based marketing intelligence platform integrating Google Ads, CRM, and offline channels, delivering a US-based Regional HVAC & Plumbing Service Provider real-time campaign visibility, ROI tracking, and performance optimization at scale.
Data & Analytics
FAQs.
Sources.
Published by Vizio AI, one of the two firms compared; not an independent review. Last updated November 2026: facts about Kalungi come from these pages, read on 13 Nov 2026. Something out of date? Tell us.
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