Regional HVAC & Plumbing Service Provider
United States (Headquartered in Las Vegas, NV)
1,000–5,000
Client Overview
Our client is a leading HVAC and plumbing company serving residential and commercial clients across the Southwestern United States. With over 80 years of operational history, they have become a household name known for innovation, reliability, and rapid regional expansion.
As their marketing spend scaled across multiple states and platforms, its internal teams needed a unified way to analyze advertising performance and lead quality in real time—eliminating fragmented views and delayed decision-making.
Challenge
The marketing team relied on multiple disconnected tools—Google Ads, CRM systems, and offline tracking—to monitor performance. Without a single source of truth, evaluating cost efficiency, conversion rates, and ROI required manual consolidation and subjective interpretation.
Fragmented data prevented timely budget adjustments and accurate attribution of results, while delays in reporting limited the ability to optimize campaigns during peak advertising cycles. Leadership needed a scalable analytics layer that would bring transparency and speed to marketing performance tracking.
The Insight
To design and implement a unified, real-time advertising analytics platform that consolidates all campaign data, enables anomaly detection, and empowers their marketing and leadership teams to make data-driven optimization decisions instantly.
Solution
Google Ads–Power BI Integration
Developed an automated data pipeline connecting Google Ads, CRM, and offline lead data to a centralized Power BI environment, allowing seamless, near real-time performance visibility.
Real-Time Performance Dashboards
Created dynamic dashboards with key metrics such as cost-per-lead (CPL), CTR, conversion rate, and campaign ROI—updated continuously to support live performance reviews.
Automated Anomaly Detection
Implemented alerting and flagging mechanisms to identify outliers in ad spend, conversions, and engagement—helping the team detect inefficiencies before they impact results.
Marketing Team Training and Enablement
Conducted interactive sessions with Goettl’s marketing staff to ensure autonomous management, report customization, and future scalability of the analytics environment.
Impact
60% Reduction in Manual Reporting Effort
Automated data consolidation cut weekly reporting preparation from several hours to under one hour, freeing the marketing team to focus on campaign analysis and creative strategy.
45% Increase in Campaign Visibility
Cross-department dashboards unified advertising and CRM insights, giving leadership a single, transparent view of performance across all regions and channels.
Faster, More Data-Driven Optimization Decisions
With real-time insights into cost trends and lead quality, the client's marketing team could now adjust campaigns mid-flight—improving return on ad spend and reducing wasted budget.
