Vizio AI vs Gripped.
Pick Gripped if you are a Series A or later B2B SaaS, AI or tech company that wants paid, SEO, GEO and ABM demand generation on a published retainer from £3,500 a month. Pick Vizio AI if the work behind demand is the gap: joined-up reporting, CRM automation, or a product or AI feature built by the same team.
Which one fits.
Pick Vizio AI if
- Paid and organic campaigns run, but ad, CRM and finance data sit apart and nobody agrees which channel pays for itself.
- You need lead routing, scoring and follow-up automation built in your CRM, not another channel added to the mix.
- Growth is one part of the job, and the same team should also build an app, an AI feature or an internal tool.
- You sell B2B SaaS, AI or tech software, are past seed stage, and want an agency that works only with companies like yours.
- You want prices before the first call: retainers from £3,500, £7,500 and £15,000 a month, and website projects from £18k.
- You want a reviewed demand team, rated 4.9 from 32 Clutch reviews, with pipeline results published for clients like Crownpeak and Eficode.
Vizio AI and Gripped, compared.
services where Vizio AI goes further than Gripped
services both firms offer
product, data and growth in one team
The firms.
| Vizio AI | Gripped | |
|---|---|---|
| Istanbul, Türkiye | London, UK | |
| Remote, working with clients in the US, UK, EU and Middle East | Not stated publicly | |
| 2021 | 2017 | |
| 10 to 49 | 10 to 49; the site says about 25 staff | |
| Building products, connecting data and automating operations, and growth systems, in three studios | Demand generation for B2B SaaS, AI and tech: paid search and social, SEO, GEO, ABM and websites | |
| Validation Sprint, Free Data Assessment, Free Growth Audit, or a review of an existing build | A free audit, or a free 30-minute digital marketing review | |
| Not published | Retainers from £3,500, £7,500 and £15,000 a month; website projects £18k to £150k+ | |
| $5,000 | $5,000+ | |
| 4.4 from 15 reviews | 4.9 from 32 reviews |
What each one sells.
| Vizio AI | Gripped | |
|---|---|---|
| Leads with it | Not offered | |
| Leads with it | Not offered | |
| Offered | Not offered | |
| Leads with it | Not offered | |
| Leads with it | Not offered | |
| Offered | Leads with it | |
| Offered | Offered | |
| Not offered | Not offered | |
| Offered | Not offered | |
| Offered | Offered |
How they differ.
Who each firm is built for
Gripped works only with B2B SaaS, AI and tech companies, from Series A to growth stage, and its home page says pre-seed and pre-product-market-fit companies are not a fit. Its services run from strategy and demand generation to paid search, LinkedIn ads, SEO, GEO, ABM and website design. Vizio AI is not a specialist marketing agency. Its Growth Studio covers strategy, demand generation, funnels, content, marketing automation and analytics, beside a Venture Studio that builds products and a DX Studio that builds dashboards and automation. A SaaS company that wants a dedicated demand team will find Gripped's focus closer to its needs.
Published prices
Gripped publishes its ladder. Advisory or execution support starts at £3,500 a month plus project fees, a one or two channel performance retainer at £7,500, and full demand generation at £15,000, with most marketing leaders spending £8K to £12K a month before media. Website refreshes run £18k to £45k and full redesigns £45k to £150k+. Its home page describes rolling contracts with three months' notice, while its FAQ recommends six to twelve month commitments. Vizio AI publishes no prices; Clutch lists a $5,000 minimum and $50 to $99 an hour, against Gripped's $100 to $149.
Proof
Gripped's case studies report pipeline outcomes, for example £1.3m of pipeline for Crownpeak in one quarter and higher closed-won revenue from paid search for Eficode. It holds 4.9 from 32 Clutch reviews. Vizio AI publishes no campaign results; its growth case studies are reporting platforms, such as a Looker Studio dashboard joining Google Ads, Meta and Analytics data for a US professional services firm. Vizio AI holds 4.4 from 15 Clutch reviews, and two rated 1.0 describe missed milestones and no proper handover on e-commerce builds. On demand generation evidence, Gripped leads clearly.
The systems behind the campaigns
Gripped's FAQ lists HubSpot work inside its retainers: attribution setup, lead scoring, automation workflows and CRM integration, with real-time dashboards for reporting. Vizio AI sells that layer as a project of its own. Its Sales and RevOps page covers CRM workflow design, lead routing, sales automation and revenue dashboards, and its case studies include HubSpot joined with financial systems in Power BI for a legal boutique in Spain. If campaigns perform and the CRM and reporting are the problem, a defined project with Vizio AI may be the smaller first step.
Questions to ask both.
Which contract term applies to us, and how much notice do we give to stop?
Which numbers will you report each month, and from which of our systems will they come?
What do we own at the end: ad accounts, CRM workflows, dashboards and content?
Who will work on our account each week, and how senior are they?
Vizio AI work behind this page.
Legal Marketing Intelligence Dashboard
A centralized Power BI analytics platform that connects HubSpot and financial systems, giving a Spain-based International LegalTech Boutique leadership real-time visibility into marketing ROI, conversion performance, and cross-country business growth.
Data & Analytics
FAQs.
Sources.
Published by Vizio AI, one of the two firms compared; not an independent review. Last updated November 2026: facts about Gripped come from these pages, read on 13 Nov 2026. Something out of date? Tell us.
Pick NoGood if you want a senior squad running AI search, SEO, social, paid media and creative for a SaaS, health, fintech or consumer brand, on a retainer it says averages above $20,000 a month. Pick Vizio AI if growth is held back by the data, CRM and automation behind your campaigns, and the budget is smaller.
Pick Kalungi if you run a B2B SaaS company and want an outsourced marketing department, led by a CMO, that takes responsibility for pipeline. Pick Vizio AI if you are not a SaaS company, or if what you need is the CRM, reporting and automation behind marketing rather than a marketing team.
Pick TripleDart if you are a funded B2B SaaS or tech company and want SEO, AI search, paid media, content, ABM and RevOps run by one team that answers for pipeline. Pick Vizio AI if you sell outside SaaS, or you need dashboards, automations or a product built alongside your growth systems.