Global FMCG Firm (Professional Services)
United States
500-1000
Client Overview
The client is a leading professional services company serving enterprise-level marketing teams across diverse industries. With a strong focus on data-driven growth, the company manages high-volume digital campaigns and requires accurate, timely insights to optimize marketing ROI.
As the organization expanded its client base, the growing data complexity across Google Ads, Meta, and analytics platforms created challenges in aggregating and interpreting performance metrics. The leadership team needed an intelligent, scalable way to unify campaign insights across clients and present both granular and executive-level analytics seamlessly.
Challenge
Before Vizio.ai’s involvement, the client’s marketing data was dispersed across multiple systems, resulting in manual spreadsheet consolidation and inconsistent reporting formats. This process consumed valuable analyst hours, delayed decision-making, and limited visibility into overall campaign performance.
Additionally, each client required custom KPIs and unique reporting views—making it difficult to balance standardization with flexibility. Leadership also lacked an executive-level summary that could instantly surface high-impact metrics without the noise of daily campaign details. Scalability and ease of maintenance were essential to ensure future data expansion could be handled efficiently.
The Insight
To design a unified, scalable Looker Studio solution that automates marketing data integration, offers customizable reporting for individual clients, and empowers executives with real-time, actionable insights to drive faster and smarter decisions.
Solution
Automated Data Integration Framework
We developed a Looker Studio dashboard template that automatically connects and aggregates data from multiple marketing platforms—Google Ads, Meta, and Google Analytics—removing the need for manual data pulls or spreadsheet manipulation.
Client-Specific Customization Layer
The solution included modular dashboards tailored for each client, allowing marketing managers to monitor performance through KPIs and metrics relevant to their campaigns without compromising data integrity or structure.
Executive Summary Dashboard
For leadership, we built a high-level summary view that distilled complex campaign data into clear, actionable insights—highlighting performance trends, ROI indicators, and key growth levers in real time.
Scalable Architecture for Future Growth
The entire system was designed with scalability in mind, ensuring the infrastructure could support new data sources, clients, and visual layers without performance degradation as the dataset expanded.
Impact
25% Reduction in Manual Reporting Time
By automating data aggregation, analysts reclaimed significant weekly hours, allowing them to focus on strategic initiatives and deeper insights rather than repetitive reporting tasks.
3× Faster Executive Decision-Making
The real-time executive summary view accelerated top-level decisions by providing instant clarity on performance metrics and campaign health.
Enhanced Client Satisfaction Through Personalization
Customizable dashboards improved transparency and trust, as clients received personalized data narratives aligned with their business objectives and KPIs.
