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February 20, 2024
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 min read

Visualizing Success: Data Visualization Tools for E-commerce

Visualizing Success: Data Visualization Tools for E-commerce
Fig.1: "This graphic demonstrates an interactive dashboard created using a data visualization tool, simplifying the visualization and analysis of diverse datasets."

Data visualization is a powerful tool for presenting data in a meaningful and easily interpretable way, allowing businesses to gain valuable insights into their customers' behavior and preferences. By leveraging these insights, businesses can optimize their sales strategy, enhance their customer relationships, and provide a more personalized and satisfying shopping experience for their customers. There are many different types of data visualization techniques that businesses can use to achieve these goals, including infographics, diagrams, interactive videos, charts, images, and various tools and software. With the utilization of these tools, businesses can effectively use the power of data visualization to drive growth and success in their ecommerce operations. In today’s article, we are going to focus on the data visualization tools.


  • Google Analytics
  • Tableau
  • Microsoft Power BI
  • Sisense
  • Data Wrapper  

Let's dive in!

Fig.2: Google Analytics Logo 

Google Analytics 

Google Analytics is a widely used web analytics service that helps websites track and understand customer behavior, which is crucial for SEO and digital marketing efforts. By adding a small JavaScript code to their web pages, websites can automatically collect a range of valuable data, including user and session counts, bounce rates, goal completions (such as purchases or cart additions), and more. Google Analytics then presents this data through interactive visualizations, providing insights into how customers interact with the website. While the basic version of Google Analytics is free for small and medium-sized enterprises, larger businesses with more advanced data analysis needs may opt for Google Analytics 360, which offers enhanced functionalities for a monthly fee of nearly $12k. This premium version is designed for businesses that require more in-depth data analysis and want to derive actionable insights at scale.


Tableau is a leading enterprise-level business intelligence and analytics platform that offers a wide range of visualization features, including interactive charts, dashboards, graphs, heatmaps, infographics, and more. The platform is available in various versions to cater to different needs, including Tableau Desktop, a traditional on-premises version designed for desktop use; Tableau Online, a fully hosted, self-service analytics solution delivered via the cloud, offering seamless accessibility; and Tableau Public, a free version tailored for creating simple visualizations from data sources like spreadsheets or files. In addition to its visualization capabilities, Tableau offers advanced features such as collaboration tools, security enhancements, mobile accessibility, and integration with AI and machine learning capabilities for predictive modeling, making it an ideal choice for technically inclined data analysts seeking comprehensive tools to derive insights effectively.

Fig.3: Tableau Logo

Microsoft Power BI 

Microsoft Power BI is a strong competitor in the business intelligence, analytics, and data visualization market, offering a range of features and pricing plans to suit different business needs. Like Tableau, Power BI enables users to create interactive dashboards that track key metrics and KPIs, providing a convenient way to monitor business health. Power BI is particularly well-suited for existing Microsoft customers, as it integrates seamlessly with other Microsoft software systems. Additionally, it offers a range of pricing plans, including the Power BI Pro plan at $9.99 per user per month, making it accessible to smaller enterprises. For larger organizations, the Power BI Premium plan is available at $20 per user per month or $4,995 per capacity per month, providing advanced features such as artificial intelligence and self-service data preparation for large datasets. This versatility and scalability make Microsoft Power BI an attractive choice for businesses of varying sizes and complexities seeking comprehensive solutions for data analysis and visualization.

Fig.4: Microsoft Power BI 


Sisense is a top cloud analytics platform that has been recognized as a leader in the industry by prominent market analysts such as Gartner, Forrester, and G2. It offers a wide range of features that enable users to easily analyze and visualize data, making it a valuable tool for organizations looking to leverage analytics effectively. One of the key strengths of Sisense is its robust visualization capabilities, which allow users to create custom dashboards, widgets, and interactive visualizations with ease. The platform's intuitive drag-and-drop interface makes it simple for users to create and share visualizations, ensuring that key decision-makers have access to the insights they need. Sisense's focus on empowering users to derive insights and make informed decisions through visually compelling data representations sets it apart from other analytics platforms. With Sisense, users can quickly and easily analyze complex data sets and identify patterns, trends, and anomalies, enabling them to make data-driven decisions with confidence. Overall, Sisense's comprehensive feature set, intuitive interface, and emphasis on data visualization make it a powerful tool for organizations looking to leverage analytics effectively and gain a competitive edge in their respective markets.

Fig.5: Sisense

Data Wrapper 

Datawrapper is a free and open-source online tool that allows users to easily create visually appealing charts, graphs, tables, and maps. Users can upload documents like Excel spreadsheets or CSV files and select the most suitable visualization method for the data contained within. The tool offers the option to publish or embed the visualizations seamlessly, making it an attractive choice for small websites looking to establish their online presence effectively. Datawrapper's accessibility and simplicity make it an appealing option for those seeking to convey data insights in a visually engaging manner without incurring additional costs.

Fig.6: Datawrapper

Wrapping It Up

Data visualization tools are essential for e-commerce success. They help businesses understand customer behavior, optimize sales strategies, and enhance decision-making processes. Google Analytics, Tableau, Microsoft Power BI, Sisense, and Datawrapper are some prominent tools in this field. Each offers unique features and benefits, catering to different business needs. Leveraging these tools enables businesses to unlock valuable insights from data and drive growth in the competitive e-commerce landscape. If you want to benefit from customized consultancy that will take your company forward with these tools, contact VIZIO.AI right now! 

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