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February 27, 2024
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 min read

Decrease Your Return Rate With These Easy Steps

Decrease Your Return Rate With These Easy Steps
Fig.1: A well-designed returns management process is crucial for e-commerce businesses to ensure customer satisfaction and loyalty. A clear return policy can help build trust and encourage repeat business, ultimately leading to increased profits.

Product returns are a common occurrence for businesses that sell physical products, with a high percentage of retailers experiencing them. Customers may return items for various reasons, including damaged products, receiving the wrong item, or the product not meeting their expectations. While it's not possible to completely eliminate returns, many of the issues that cause them can be prevented. In today’s article, we are going to focus on how to decrease return rate as simple steps.


  • Return Policy Is First Step
  • Shipping Is Another Thing To Care
  • Product Images and Descriptions
  • Checkout
  • You Have To Be Proactive
  • Conclusion

    Buckle up, we are diving in!

Return Policy Is First Step

Creating a clear and easily accessible return policy is a crucial step in managing returns and reducing customer confusion. A good policy should include a deadline for returns, instructions on how to initiate the process, and a timeline of what to expect. Making the policy easily accessible on your e-commerce platform is also important, as many customers check for it before making a purchase.

Shipping Is Another Thing To Care

When it comes to returns, customers expect the same level of convenience and flexibility as they do when placing an order. This means that they shouldn't be charged for shipping when they return an item. Charging customers for return shipping can be seen as unfair and can lead to a negative customer experience. In addition, charging customers for return shipping can also lead to a higher return rate, as customers may be less likely to keep an item that they feel they can't afford to return. This can result in increased costs for your business, as well as a higher rate of inventory turnover.

Offering free return shipping can actually help to build trust and loyalty with your customers. When customers feel that your business is willing to work with them to ensure their satisfaction, they are more likely to become repeat customers and recommend your business to others.

Product Images and Descriptions

When shopping online, customers are often unable to physically interact with the product before making a purchase. As a result, they rely heavily on product images and descriptions to make informed decisions. If the images and descriptions are inaccurate or of poor quality, customers may feel misled or uncertain about the product's quality or fit, leading to a higher return rate.

To address this issue, it's important to ensure that your product descriptions and images work together to provide customers with as much information as possible. This can include:

  • Using high-quality images that show the product from multiple angles and in different lighting conditions.
  • Including details such as the material, color, and size of the product in the description.
  • Providing information about the product's fit, such as the model's size and height, to help customers better visualize how it will look on them.
  • Offering additional information, such as product reviews and videos, to give customers a more comprehensive understanding of the product's features and benefits.


The checkout process in e-commerce can have a significant impact on the number of returns you receive. A long and complex checkout process can make customers feel nervous and unsure about the purchase, leading them to cancel their order before it's even shipped. This is especially true if the checkout process doesn't provide enough information about shipping and delivery, or if customers are unsure about your return policy.

To avoid this, it's important to make sure your checkout process is as streamlined and user-friendly as possible. This can include:

  • Reducing the number of pages in the checkout process to make it feel less overwhelming.
  • Providing clear and concise information about shipping and delivery, including estimated delivery times and any additional fees.
  • Displaying your return policy prominently on the checkout page, so customers know they can return items if they need to.
  • Offering multiple payment options to make it easy for customers to complete their purchase.

You Have To Be Proactive

To minimize returns, it's crucial to address potential issues before the customer initiates the return process. This is particularly true for products that require assembly or setup, as customers may be more likely to return them due to confusion or frustration.

Offering real-time support through live chat or phone can help prevent these returns by allowing your customer support team to resolve issues before they escalate. By providing proactive support, you can significantly reduce the number of returns and improve customer satisfaction. For example, if a customer is struggling to assemble a piece of furniture, your customer support team can provide step-by-step instructions or even offer to walk the customer through the process over the phone. This can help the customer overcome their frustration and successfully assemble the product, reducing the likelihood of a return.  Similarly, if a customer is having trouble operating a product, your customer support team can provide clear instructions or troubleshoot the issue with the customer. By addressing these issues in real-time, you can help the customer understand and use the product effectively, reducing the likelihood of a return.


In conclusion, reducing return rate is a vital aspect of managing returns in e-commerce. By implementing a clear and easily accessible return policy, offering free return shipping, providing accurate and detailed product information, streamlining the checkout process, and offering proactive customer support, businesses can significantly decrease the number of returns and improve customer satisfaction. It's important to remember that returns are not always a bad thing, as they can provide valuable insights into customer preferences and behaviors. By analyzing return data, businesses can identify patterns and trends that can help them improve their products, services, and overall customer experience. If you carefully process all these elements, there is no doubt your return rate will decrease. For further questions, please do not hesitate to contact VIZIO.AI’s expert team. 

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