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March 9, 2024
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 min read

A Deeper Look Into The Types Of Big Data Analytics

A Deeper Look Into The Types Of Big Data Analytics

In the arena of data analytics, big businesses apply various precise methods for solving problems, harnessing opportunities, and responding to challenges that they may encounter as they navigate the fast-moving landscape of today’s enterprises. These multiple varieties of large-scale data analytics serve as a powerful source of information, equipping companies with actionable findings, revealing how patterns form in a shadowy way but provide elucidation on informed decisions at least on a wide variety of subject matters. Descriptive analytics, which offer basic assessments, to prescriptive analytics, which give useful directions; all these fall under the umbrella term big data analytics and are innovative ideas to ensure that organizations achieve success. We will consider big data analytics types more deeply in this article.

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Big data analytics finds utility across a plethora of industries. | Unsplash

Diagnostic Analysis

One of the high-level big data analytics is diagnostic analysis that can be used to explore data and content. With this form of analytics, you leverage the gained understanding to address the question “Why did it happen?”. Thus, by examining data, one can grasp the essence of why certain behaviors and events occur in relation to their customers, staff members, products, and so on.

Here is a real situation.If you have sold a product at once and the scale of sales has been modified all of a sudden although no changes in marketing were made, you will use diagnostic analytics to detect this anomaly and determine the source of the cause that triggered this change. Some methods and tools that can be used for such an activity may include searching for patterns in the data sets, the data cleaning process, and the application of probability theory, linear regression analysis, and so forth.

In relation to the use of machine learning technologies in diagnostics, there are a number of key benefits. First and foremost, they can significantly reduce the time it takes to diagnose diseases. Through their learning algorithms, these technologies are able to analyze huge amounts of data obtained from patients' medical histories. Secondly, they also ensure that a higher accuracy rate is achieved when diagnosing diseases. It is believed that humans make mistakes in about 1-5% of cases, while the technologies described here make mistakes less frequently and precisely identify specific symptoms and data. And finally, using such innovative technologies will lead to personalized treatment options for patients based on their specific conditions and individual needs.

One advantage of diagnostic analytics is that it gives a deeper insight into the data, which will help you uncover solutions for company questions. Through such analytics, companies can come up with ways to understand their customers by searching, filtering, and comparing data on individuals provided by different tools.

Descriptive Analytics

One of the common types of analytics that companies use to be aware of current trends and company’s operational performance is Descriptive analytics. Analyzing raw data involves beginning with descriptive analytics, which involves applying simple mathematical operations on the sample and measures to make statements about them. When you identify trends and insights using descriptive analytics, you can employ other forms of analytics to understand what generates these trends more fully.

In the areas of finance, production, and sales, you will find a wide range of situations that necessitate descriptive analytics. Some instances would be creating financial reports and metrics, conducting surveys, running social media initiatives, and tackling other business assignments.


Descriptive analytics are beneficial for a variety of reasons, as they enable an organization to understand its past performance, identify patterns and trends, make data-driven decisions based on historical information, optimize business processes through resource allocation analysis and capacity planning, and implement strategies to improve customer satisfaction by leveraging insights from customer behavior data.

While there are many benefits to descriptive analytics, one of its primary advantages is its ability to enable companies to make sense of the vast amounts of data they collect. More specifically, it allows them to prioritize the most critical aspects rather than getting overwhelmed by sheer volume. Descriptive analytics has revolutionized business practices. Presently, firms employ this kind of analytics in order to better comprehend their current business state relative to historical benchmarks. This step is vital for data analytics as nothing could be predicted about future trends or decisions based on data without this very stage.

Predictive Analytics

The focus of this particular form of data analytics is to utilize data insights in order to make accurate predictions about future results. To achieve optimal outcomes, various advanced predictive tools and models, including machine learning and statistical modeling, are employed. The advantages of predictive analytics are numerous and wide-ranging.

Predictive analytics offer a primary advantage in the form of dependable and enhanced predictions for the future. By utilizing this analytical approach, businesses can identify opportunities to increase profitability, optimize shipping logistics, and effectively manage inventory needs. The implementation of predictive analytics within the marketing department offers organizations the opportunity to both acquire new customers and maintain existing ones. Through the examination of customer data and the analysis of current trends, companies can effectively anticipate and meet the needs of their clientele.

Every day, companies accumulate vast quantities of data from various sources such as customers, employees, and collaborators. However, this data holds no value unless one possesses the ability to extract meaningful insights from it. To propel their businesses forward, the largest corporations globally employ big data analytics and its various methodologies.

Vizio AI can help you to understand your data without any hassles!

Prescriptive Analytics

Prescriptive analytics refers to the utilization of data analysis techniques to provide actionable recommendations and insights. By utilizing simulations and a range of techniques, prescriptive analytics builds upon the findings of descriptive and predictive analysis to identify optimal solutions for enhancing business operations. This approach harnesses the knowledge derived from data to recommend the most advantageous course of action for the company.

This type of analytics is employed by numerous companies, including Google. Google applied this technology in the development of its autonomous vehicles. The self-driving cars utilize real-time data analysis to inform their decision-making process, utilizing prescriptive analytics.Prescriptive analytics offer numerous advantages, such as enhancing processes, campaigns, strategies, production, and customer service. Through the utilization of statistics and modeling, this form of analytics enables manufacturers to gain a deeper comprehension of the market and predict its future state. Furthermore, it aids in establishing clear priorities and identifying the most profitable actions to take.

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