Luxury Real Estate Development Firm
Al Khobar, Saudi Arabia
100–200
Client Overview
Our client is a prominent Saudi-based property development and investment firm with a diversified portfolio of residential and commercial projects. Focused on innovation and transparency, the company sought to strengthen its decision-making capabilities through centralized business intelligence and real-time visibility into performance metrics.
As its portfolio and market footprint grew, their leadership recognized that fragmented systems—each holding siloed sales, marketing, and financial data—were slowing response times and creating gaps in performance tracking.
Challenge
The firm's operational and marketing data were dispersed across Zoho CRM, Google Analytics, and Meltwater, with teams relying on manual spreadsheets to combine reports. This created delays in sales tracking, inconsistencies in marketing ROI analysis, and a lack of alignment between departments.
Decision-making was largely reactive, as leadership lacked a single source of truth for understanding lead performance, campaign outcomes, and project progress. The company needed an integrated analytics framework that could eliminate reporting friction and bring all functions under one unified, real-time dashboard.
The Insight
To design and implement a Power BI analytics platform that unifies all key business data into a centralized dashboard—automating reporting, enhancing visibility across departments, and accelerating data-driven decision-making for their executive and operational teams.
Solution
Unified Data Warehouse Architecture
Integrated Zoho CRM, Google Analytics, and Meltwater data into a centralized warehouse to create a single version of truth across marketing, sales, and operations.
Automated Power BI Dashboards
Developed dynamic dashboards visualizing key KPIs—lead-to-sale conversion, marketing ROI, and project pipeline progress—with automatic data refreshes and interactive filters.
Real-Time Command & Control Center
Built a real-time “command center” view that consolidates company-wide KPIs, enabling executives to track performance at a glance and identify bottlenecks quickly.
Cross-Team Enablement and Training
Trained our client's internal teams to navigate and interpret Power BI dashboards effectively, promoting data literacy and operational autonomy.
Impact
22% Reduction in Manual Reporting Time
Automated data consolidation eliminated repetitive tasks and provided teams with instant access to live insights, reducing the time spent on reporting by nearly one-fourth.
15% Improvement in Sales-to-Lead Conversion Insight
Unified visibility across CRM and marketing data helped management pinpoint the highest-performing campaigns and reallocate budgets more effectively.
Organization-Wide Accountability and Transparency
For the first time, all departments—sales, marketing, and project management—operated from a single real-time dashboard, fostering alignment and accountability across the organization.
