Google Analytics 4 is not a simple update of Google Universal Analytics, but a completely new product. This analytical approach performs in a more general way for websites and applications. GA4 is the new version introduced in 2020. It differs from Universal Analytics with its ability to be used on applications and websites. GA4 reflects Google's advanced machine learning models tracking devices, platforms, market trends and customer behavior using artificial intelligence. This privacy-focused design provides a better return for your long-term marketing strategies. In today’s article, we will provide you with all you need to know about Google Analytics.
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TL;DR

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What Google Analytics Capable Of
What Is New With 4.0
What VIZIO.AI Can Provide With The Power Of Google Analytics

Buckle up, we are diving in!

What Google Analytics Capable Of 

In Google Analytics, real-time reports are an essential feature for seeing users who are browsing your website at that moment. They can also be used to verify if the tracking ID has been added correctly to your site or application. Additionally, they may serve other purposes such as tracking traffic changes for a daily campaign, examining social media impacts instantly, and testing website variations by monitoring goal completions. A very important question that Google Analytics can help you answer is where the majority of your audience is located. To view location reports, you should go to Audience >> Geo >> Location option in your GA reporting tab to see users by country, city, continent, or sub-continent. If you want to find out which devices your target audience is using, Google Analytics can provide you with this information. By going to Audience > Mobile > Devices section, you can see which brand your customers are using, what type of device they have, and the operating system of their devices. To find the interests of your target audience, go to Audience >> Interests >> Overview section where you will be able to see interests such as business owners or individual employees.

The information about the channels that have driven traffic to your site can be seen in Google Analytics. You can monitor the top channels and make use of this data to enhance your marketing strategies. To do this, you need to go to Acquisition >> Campaigns >> All Campaigns section where you can track your marketing campaigns. The behavior flow reports in Google Analytics provide insight into how users navigate through your website. Behavior Flow Reports can be used to track a user's journey on a site and gain further information about their behavior. The top position in search engines for every page on your site is not always possible. You can check which pages are popular by going to Behavior >> Site Content >> All Pages section to see the most viewed pages. The time it takes for a page to load is the primary factor Google considers when indexing your pages. To check your site's load time, you can go to Behavior >> Site Speed >> Overview section and see the page load time. For viewing conversion rates in Google Analytics, you must have already set up goals. To see the goal conversion reports, go to Conversions >> Goals >> Overview section. You can set up ecommerce tracking to obtain reports about your e-commerce site. These reports will help you analyze purchase activity on your site or app. You can go to Conversions >> ecommerce >> Product Performance section to track the best-selling products and who is buying them.

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The magnitude of Google Analytics lies in its ability to track activities, clicks, and page scrolls on your website. Through the use of Inpage analytic reports, you will be able to monitor clicks on your site and ascertain which clickable areas are performing better than others.
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What Is New With 4.0

With an array of innovative features and its number growing steadily, Google Analytics 4 is introducing a new era. First and foremost, one of the main advantages of GA4’s event-based tracking feature is that it helps ensure consistency within both app and web reporting data structures. In addition to page views, sessions, and users, we will also need to familiarize ourselves with the language of events and parameters. One other significant feature is the Combined App + Web view. This feature allows advertisers to easily monitor both their web and app performance from a single place. Previously, we had to collect these reports from different sources, which made the process complicated.

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One of the noteworthy features of GA4’s predictive reports is the ability to predict future scenarios. These reports present predictions based on data such as customer churn, conversion likelihood, and revenue estimation by leveraging machine learning models. With these insights, you can optimize your advertising campaigns more efficiently. In the privacy area as well, GA4 brings forth significant innovations. From now on, you can have greater control when collecting user data and ensure that this information is used in advertising campaigns that comply with privacy policies. Moreover, we might anticipate filling the gaps in data even more effectively with additional modeling capabilities expected in the future.

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In conclusion, the free BigQuery export feature also deserves attention. Thanks to this feature, even free users can transfer unsampled data into BigQuery to conduct detailed reporting and analysis. This enables deeper data analysis that assists businesses in making more informed decisions.

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What VIZIO.AI Can Provide With The Power Of Google Analytics

VIZIO.AI offers a range of services that can help businesses like yours unlock the full potential of their data. Our team of experts can help you leverage advanced data analytics and visualization tools, such as Google Analytics, to gain valuable insights into your customers' behavior and preferences. With Google Analytics, you can track your website's performance in real-time, monitor user engagement, and identify areas for improvement. This can help you optimize your website and marketing campaigns to better meet the needs of your target audience, leading to increased engagement and conversion rates. In addition to Google Analytics, VIZIO.AI offers a range of other services that can help you streamline your operations and improve efficiency. Our robotic process automation services can help you automate repetitive tasks, while our AI transformation consultancy services can help you harness the power of AI to drive growth and innovation across your organization. Whether you're looking to improve your website's performance, automate manual tasks, or leverage the power of AI, VIZIO.AI has the expertise and tools to help you achieve your goals. Contact us today to learn more about our services and how we can help your business succeed.

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